SEO is pretty much a requirement for websites these days, so much so that there are online marketing services that specialise in SEO. At present, it is crucial that you employ certain strategies just to make your site rank at the top.
For those of you who do not know, SEO is just short for Search Engine Optimization and it is just a set of tactics that you use on or off your website to promote it and allow it to be seen on the first pages of the what is known as the SERP or Search Engine Results Page.
This is pretty evident when you conduct a simple Google Search, for example. When you use the search engine to find, say, Egg recipes, the sites on the first page are typically the ones who have employed SEO the most.
That being said, if you have a website and you want to be placed in the top-tier pages, then here are some things that you ought to do:
Whenever you make a website and upload images and other media content on it, the search engine bots will not be able to identify what those contents are. It might the future, but for now, you might want to label your content manually.
For instance, if you’re using a content management system like WordPress, you ought to label your images with something that is related to your content.
So, if you’re using a picture to depict a computer motherboard because your article is about said thing, then you have to use a filename and alt text that is completely relevant to the image on hand.
The same goes for your other content as well. It might seem tedious, but it will all be worth it in the end.
Do Proper Keyword Research
When someone searches for something on the search engines, they typically use what is known as “Keywords”. To make SEO work for you, you have to make use of certain keywords to allow your site to be best seen by search engine bots.
To make this happen, you can do two things: a. either you brainstorm with your team and come up with suitable keywords on the top of your head OR b. Use different Keyword search tools readily available on the internet.
Create Good Content
Google rewards websites with good content and it ranks them higher than others. Do not use article spinners or similar programs to write your content as it doesn’t work anymore.
If anything, hire someone to do the article writing tasks for you. Get someone that is good at their job.
Use Attention-Grabbing Titles and Meta Descriptions
What usually makes us click on an article? It is the title. And, what entices us to read on and continue? The meta description.
Utilizing both of these will make sure that people will click on your link and find out more information about their search queries.
Optimize for Speed
Lastly, you want your website to load fast. If it does, It won’t be likely that someone would hit the back button and find other similar pages that offers relevant information.
SEO is pretty much necessary these days so employing these tactics will ensure that you will at least, rank higher than those who don’t.